The store, located in the city’s Westgate shopping mall, is run by the Swiss watch group. “This is a wonderful time for TAG Heuer as we look to grow our retail offering and increase our activity around the UK. TAG Heuer enjoys very high levels of awareness all over the country, and we’re grateful to be taking on this and bringing our customers in Oxford the full TAG Heuer experience. 
Even in these uncertain times, we believe there will always be quality stores that will provide our customers with a Tag Heuer experience in the immediate world. The new replica TAG Heuer boutiques will showcase the best of TAG Heuer and the best of this fruitful partnership,” says Rob Diver, managing director of TAG Heuer UK.
The Oxford boutique is one of three TAG Heuer mono-brand stores opening this summer. Craig Bolton, executive director of The Watches of Switzerland Group, congratulated the team on opening the Oxford store on social media, adding: “Roll on now to our new boutiques In Kingston and Watford in next two weeks.”
Also, WoSG is opening a Rolex replica boutique in Cambridge, next door to its current Mappin & Webb showroom on the city’s Market Square. WatchPro took a visit to Cambridge last weekend and saw construction work nearing completion and was told the store would be ready to open within weeks.